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SEO (Search Engine Optimization) – Raleigh, N.C.

In each section below, you’ll find various options related to SEO, short for Search Engine Optimization. There are two key points that you need to remember about SEO. First, Search Engine Optimization is NOT all about rankings. Just because your site ranks well, it does not mean that you will have tons of business. Your site should be optimized more for human visitors than search engines. Second, Search Engine Optimization should not be your only form of marketing. It’s important that you have other forms of marketing in place online and offline. Other forms of online marketing could include things like paid ads on the major search engines and social media networking like Inside919.com, a Raleigh based social networking community.

If you need help with other forms of online and offline marketing, you have come to the right place because we are not simply a Search Engine Optimization Company. We have strategic partnerships with some very talented companies that can help with all of your marketing and branding needs both online and offline. Although SEO is a core part of our business, any good SEO Company will also be utilizing Social Media and other forms of online marketing.

Working from the Ground Up or with an Existing Site

If you are starting a website from scratch, it would be very beneficial for you to let us be a part of the process. We can do things like write your home page copy, strategically write your title tags and description tags the correct way and advise your web design company on proper coding strategies like externalizing javascript. You can use your hours any way you wish based on the information listed on this page.

If you have an existing site, that’s fine as well. You can utilize your hours the best way possible based on the information below.

SEO (Search Engine Optimization) Implementation

Implementing an SEO Strategy is the most time consuming part of the Search Engine Optimization process. We’ll be happy to implement as much as we can for you, but you’ll quickly find out that hours will go away in a hurry. You should not be discouraged by the implementation process because we’ll do enough SEO in the hours allotted to make a difference. However, you may want to allow some time for SEO Training. SEO Training will give you the knowledge to do some Search Engine Optimization on your own. In the end, it’s up to you. If you had rather use most of your hours for SEO implementation, that’s fine with us. Just remember, there will have to be a certain amount of research included in any hourly plan that we put together. Without research and some strategic planning, SEO implementation will not be as effective.

SEO (Search Engine Optimization) Training and Consulting

If you had rather learn about Search Engine Optimization in order to do most of the implementation yourself, you may choose to use most of your hours for mainly SEO Training. You’ll not only get thorough SEO Training, but you will also get some valuable Social Media Training for sites like Twitter, LinkedIn and Facebook. It does help if you have at least one technical bone in your body. You don’t need to be a geek to learn SEO, but a small amount of geek in you will not hurt.

You’ll notice that the headline also mentions consulting. SEO Consulting comes into play more with someone who already has a basic working knowledge of SEO and simply needs some consulting on their SEO strategies. If this describes you, you should definitely have enough hours left for some implementation, research or some serious strategic planning. As you can see, the options for using your hours of Search Engine Optimization services are almost endless.

SEO (Search Engine Optimization) Research and Strategic Planning

Without research, SEO is like flying by the seat of your pants. You have to know what keywords to target, what the competition is like for the Top 10 ranked sites, what your direct competitors are up to and more. Some of the SEO research should be spent on diving into any statistics that you have from your website and especially any paid campaigns that you have ran in the past if any. SEO research must encompass some of the hours of Search Engine Optimization services.

Strategic Planning is a phrase that’s thrown around a lot these days. However, it is a key part of a good SEO plan. Strategic SEO Planning involves discussing areas like where you’ve been, where you are at currently and where you want to be. It’s the getting to where you want to be that is the critical part of your overall Search Engine Optimization strategy. Just like research, 2 of your hours should be spent on strategic planning. Both research and strategic planning will typically account for a minimum of 3 hours and maybe 4 hours of your total hours.